Original sourceThe Edge Malaysia
Summary
Meta expanded crypto advertising eligibility on Facebook and Instagram, effective immediately. The number of regulatory licenses recognized by Facebook increased from 3 to 27, allowing more crypto businesses to obtain written permission to run ads; eligible product categories include exchanges, tra…
Key points
- Businesses focused on crypto compliance marketing can reassess eligibility and required documentation to avoid ad review issues.
- A major social platform easing crypto ad thresholds effectively uses a license list to define the compliance marketing boundary for the industry, directly affecting customer acquisition channels.
- Compliant exchanges and wallet providers may restart or expand social advertising; ordinary users will see more crypto-related ads in their feeds and should note risk disclosures.
Editorial note
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