Original sourceGoogle Developers BlogAdditional: Technical SEO News
Summary
Google announced that the Connected Apps Platform is entering preview, letting developers build and manage apps in one place that integrate into Google Search and the Gemini app. Developers can register, test, and submit apps through the new Google Connected Console, choose to publish to Search, Ge…
Key points
- Teams that have already packaged their capabilities as MCP servers gain another distribution channel into Google Search and Gemini use cases.
- If the search entry point begins calling third-party app capabilities, distribution rules in the AI era will be set by MCP and the review process.
- Developers must invest in building MCP servers and maintaining Console listings; brands must assess exposure and accountability when they are called in AI answers.
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