Original sourceAdobe
Summary
Adobe announced that its CX Enterprise Coworker is now usable across major AI platforms, including via a plugin in ChatGPT, as well as Claude, Databricks Genie, Gemini for enterprise, and Microsoft Copilot, with AWS, IBM, and Snowflake to follow. The agentic AI teammate lets marketers plan, orchest…
Key points
- Marketing and customer service teams can operate customer experience workflows directly inside existing AI assistants, reducing cross-system switching costs.
- Enterprise software vendors embedding agents into multiple AI platforms via MCP and A2A shows agent interoperability is becoming a product standard.
- When evaluating marketing and customer service automation, enterprises must also check data permissions, human review points, and vendor lock-in risk.
Editorial note
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